Samsung dominates the OLED display market with more than 95 percent market share. However, LG Display made a comeback in the market in 2017. The LG V30 and the Google Pixel 2 XL both feature 6-inch WQHD+ (2880×1440) 18:9 P-OLED displays. LG Display currently supplies displays to LG Electronics as well as Xiaomi.
Now, LG Display has started supplying OLED displays to Huawei, according to ETNews. The displays are being fitted into Huawei's latest ultra-high-end smartphone, the Huawei Mate RS. The Mate RS is a collaboration between Huawei and Porsche Design, and it has specifications similar to the company's main flagship device, the Huawei P20 Pro. The Mate RS costs more than $2000 for its base variant, which makes it a niche product. LG Display supplying displays to Huawei is a new development in the OLED display market, as previously, the company had only supplied displays to LG Electronics and Xiaomi.
The Huawei Mate RS has an in-display fingerprint sensor as well. LG supplies the entire display module including the 6-inch WQHD+ (2880×1440) 18:9 curved display and the fingerprint sensor. The fingerprint sensor is made by China's Goodix. In addition to the in-display fingerprint sensor, the Mate RS also has another fingerprint sensor placed on the back of the device.
ETNews adds that starting with the Mate RS, LG is expected to "ramp up its efforts" to supply more OLED panls to LG. The report notes that LG is a late arrival in the mobile OLED market. It's worth noting that the LG G Flex and the G Flex 2 both had P-OLED displays. It's also worth noting that the display quality of LG's P-OLED displays aren't yet on par with Samsung Display's AMOLED displays. (We have also previously explained the advantages and shortcomings of OLED displays.)
The report adds that the supply volume of the display panels for the Mate RS might be modest because of the phone's high price tag. Regardless, Huawei is the world's third largest smartphone vendor (having sold 153 million phones last year), and LG is said to be taking "great care" of Huawei considering the company's position. Therefore, supplying displays to the company is welcome news for LG Display.
Our view: More competition in the OLED display market is welcome. If LG can improve the quality of its displays, that would be even better, as it would finally result in the smartphone market having a viable alternative to Samsung Display's AMOLED displays.
Source: ETNews
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